Description: This component targets creating and executing a multi-channel outreach campaign to smoke shops in Memphis, Detroit, and Las Vegas. The aim is to build awareness and foster business relationships through personalized communication. Key activities include:

• Compilation of a comprehensive list of smoke shops in the targeted cities.

• Creation of tailored messaging for each channel (text, email, voicemail) that aligns with campaign goals.

• Scheduling and sending out communications, followed by tracking responses and engagement.

Timeline:

• List Compilation and Campaign Planning: 2 weeks

• Message Creation and System Setup: 1 week

• Campaign Execution and Monitoring: 2 weeks Total: 5 weeks